Organized Retailers in India Foraying into the Health and Wellness Market

Details

Case Code : CLMM069
Publication date : 2009
Subject : Marketing Management
Industry : -
Length : 03 Pages
Price : Rs. 100

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Key words:

Health and wellness, Reliance Retail, organized retail, customer loyalty, Dabur India, Manipal Cure and Care, Alliance Boots

Note

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Abstract:

With the growing attractiveness of the health and wellness market in India, many organized retailers such as Reliance, Dabur, etc., had entered the market with aggressive plans for the future. These retail chains offered a number of health and wellness products and services under one roof.

Introduction In 2007, Reliance Retail (Reliance) launched its first Reliance Wellness store in Hyderabad, India. The store would provide skin and personal care products, pharmaceuticals products, and nutritional products to consumers. In addition to this, the store would offer fitness equipments, books, audio and video CDs, and even an optical shop managed by an ophthalmologist. The store also aimed to provide consultation services on health and wellness to its customers. The offerings would also include a medical compliance program and a customer loyalty program.

Through the medical compliance program, the company offered to send alerts to customers on long term medication or on multiple drug regimen, which will help the customers to take their medicines on time and also get their prescriptions filled on time.

Through the customer loyalty program, the company offered free insurance cover to its customers. For this, Reliance Wellness had entered into a partnership with ICICI Lombard General Insurance Company to provide a group personal accident insurance policy...

Case Studies on Related Topics

1. Johnson and Johnson's Health and Wellness Program

2. Fortis' Foray into the Retail Pharmacy Business in India